Change Wildlife Consumers – Online Course

The Change Wildlife Consumers online course is a MOOC (massively open online course). It provides the necessary knowledge and tools to enable others to be able to use social behavioural change communications to change the behaviour of persons in different communities in order to reduce the demand for illegal wildlife products.

The course was created for the Change Wildlife Consumers organisation. The organisation was created by TRAFFIC, a leading non-governmental organisation working globally on trade in wild animals and plants in the context of both biodiversity conservation and sustainable development.

To work with the Social Marketing Centre at Griffith University and apply their knowledge of social marketing in order to create this course with the client.

  • Knowledge and familiarity with the Change Wildlife Consumers branding
  • Knowledge and skills with Articulate 360’s authoring tools
  • Knowledge of copyright laws regarding online content
  • Knowledge of e-learning design principles